a&E Holiday Id's



BIG MACHINE has partnered with A&E to create unique sponsored holiday network IDs.  Sponsor logos are featured organically in holiday themed scenes.

The Thanksgiving spot, for example, features whipped cream sponsor logos on top of a pumpkin pie.  The Halloween spot features carved logos — jack-o-lantern style.

We’ve leveraged our expertise in shooting and visual effects to create a really visually interesting alternative to the standard logo floating over video sponsor treatment.



Client: A&E    Director: Steve Petersen      Creative Directors: Steve Petersen / Ken Carlson

Producer: Matt LeBoeuf