a&E Holiday Id's
BIG MACHINE has partnered with A&E to create unique sponsored holiday network IDs. Sponsor logos are featured organically in holiday themed scenes.
The Thanksgiving spot, for example, features whipped cream sponsor logos on top of a pumpkin pie. The Halloween spot features carved logos — jack-o-lantern style.
We’ve leveraged our expertise in shooting and visual effects to create a really visually interesting alternative to the standard logo floating over video sponsor treatment.
Client: A&E Director: Steve Petersen Creative Directors: Steve Petersen / Ken Carlson
Producer: Matt LeBoeuf