ADVERTISING
LIVE ACTION / VFX / HYBRID
ADVERTISING
LIVE ACTION / VFX / HYBRID
Our roster of award winning directors live to make your creative awesome. Our producers keep everything on time and on budget. And our team of editors, visual effects artists, sound designers and colorists make miracles every day.
RAV4
INTERNATIONAL SPOT FOR TOYOTA
RAV4
INTERNATIONAL SPOT FOR TOYOTA
Take a quick journey back through 25 years of the RAV4 in this frozen time extravaganza for Toyota.
BIG MACHINE Director Steve Petersen captured the nostalgia for this international spot on location in Russia and Georgia.
BIG MACHINE designed and completed all of the VFX using the advanced production and post techniques that we’ve refined on projects such as Mythbusters and Breaking In.
Client: Toyota / Bazelevs Director: Steve Petersen VFX Supervisor: Ken Carlson Executive Producer: Sean Owolo
Post Producer: Crystal Deones Technical Director: KA Batcha
ROCKWELL
NATIONAL SPOT FOR ROCKWELL TOOLS
ROCKWELL
NATIONAL SPOT FOR ROCKWELL TOOLS
Pouring rain, gale force winds and a worker dangling off an oil rig in the middle of the North Sea. It’s not an action movie. It’s the latest spot from BIG MACHINE for Rockwell Tools!
BIG MACHINE Director Steve Petersen captured the drama on a soundstage in LA and the BIG MACHINE VFX team turned an already exciting sequence into an epic, death-defying thriller.
BIG MACHINE worked around the clock to create ocean wave simulations, pelting rain, lightning and a full CG oil rig. The worker was shot over green screen and composited into the CG scenes.
Client: Rockwell Tools Director: Steve Petersen VFX Supervisor: Ken Carlson Executive Producer: Sean Owolo
Producers: Brett Donowho / Andy Novak Art Director: KA Batcha
Technical Director: Natalie Eagan Nuke Artist: Spencer Hecox
SPRING FLOAT
NATIONAL SPOT FOR SWIMWAYS
SPRING FLOAT
NATIONAL SPOT FOR SWIMWAYS
How to escape a crazy, chaotic summer gathering? Easy, with the Spring Float from Swimways!
This spot, directed by Steve Petersen, features a mom that unfolds her Spring Float to escape from all of the chaos surrounding her. When she unfolds the float all the action around her freezes and she enters her own private oasis.
BIG MACHINE handled all production and post/VFX on this fun television commercial.
Client: Swimways Director: Steve Petersen VFX Supervisor: Ken Carlson Executive Producer: Sean Owolo
Producers: Michael Greggs Art Director: Gaspard Lacroix
Technical Director: KA Batcha
RUBE GOLDBERG
NATIONAL SPOT FOR SPIN MASTER
RUBE GOLDBERG
NATIONAL SPOT FOR SPIN MASTER
Watch the chain reaction in this fun spot produced by BIG MACHINE for the new Spin Master Rube Goldberg launch.
BIG MACHINE director Steve Petersen worked with child actors and toy techs to create a complex cause and effect sequence that shows off the many possibilities of this entertaining toy.
Client: Spin Master Director: Steve Petersen
MAX STEEL
NATIONAL SPOT FOR MATTEL
MAX STEEL
NATIONAL SPOT FOR MATTEL
BIG MACHINE energizes the launch campaign for Mattel’s Max Steel toy line with kinetic live action and animation.
BIG MACHINE director Steve Petersen worked with child actors, toy techs and CG animators to create an exciting, fast paced series of spots unveiling this entirely new line of toys.
Steve is a Max Steel veteran and has directed numerous spots for Mattel.
Client: Mattel/Ayzenberg Director: Steve Petersen Art-Director: Ming-Shian Wang
VFX Supervisor: Natalie Eagan
DRAWSOME TABLET
NATIONAL SPOT FOR UBISOFT
DRAWSOME TABLET
NATIONAL SPOT FOR UBISOFT
BIG MACHINE directed, shot, edited, designed and animated this playful spot for the Ubisoft Drawsome Tablet for Wii. All of the floating design elements are inspired from the 2 games the system ships with: Drawsome Artist and Drawsome Sketch Quest.
The spot showcases the creative potential of the Drawsome tablet and its ability to share that fun with up to 4 players.
Director Steve Petersen worked with the talent to imagine gameplay that didn’t really appear on the screen.
Client: Ubisoft Director/Creative Director: Steve Petersen VFX Supervisor: Ken Carlson
Senior Producer: Matt LeBoeuf Producer: Nyenye Kitchens
DANCEGIVING
NATIONAL SPOT FOR UBISOFT
DANCEGIVING
NATIONAL SPOT FOR UBISOFT
Just Dance is a Thanksgiving tradition for families everywhere — at least that’s what we want you to think with this latest national spot from Ubisoft directed by BIG MACHINE.
Three different families show how to let loose and have fun dancing to, in this case, “The Final Countdown.”
Yes, the girl in the first family is Jordyn from Abby Lee Miller’s Ultimate Dance Competition.
This is one of several Just Dance spots that Big Machine has directed for the number one dance game brand.
Client: Ubisoft Director/Creative Director: Ken Carlson Senior Producer: Matt LeBoeuf
Art Director: Ming-Shian Wang
THE BOSS
NATIONAL SPOT FOR QUIBIDS
THE BOSS
NATIONAL SPOT FOR QUIBIDS
While his employees are hard at work, this overzealous boss is hardly working. He’s spending his days online, battling other users for the best deals on auction site Quibids.com.
BIG MACHINE director Steve Petersen directed this comedic homage to the TV series “The Office.” The spot was a mix of scripted lines and extemporaneous outbursts by the actors, creating a documentary feel.
Handheld cameras and docu-style editing also make the spot feel like a scenario that could be happening a couple doors down from your office.
Client: Quibids.com Director/Creative Director: Steve Petersen Senior Producer: Matt LeBoeuf
JUST DANCE LAUNCH
NATIONAL SPOT FOR UBISOFT
JUST DANCE LAUNCH
NATIONAL SPOT FOR UBISOFT
The #1 Dance Game brand is back! Ubisoft picked BIG MACHINE to produce, direct and edit a series of launch spots for the latest version of their phenomenally popular game Just Dance 4.
The spots feature players of all ages having fun dancing to hits from artists such as Flo Rida, Carley Rae Jepsen, Pink and Nicki Minaj.
Custom versions of the spots were created for Wii, Kinect and PS3 and also feature design and animation created by BIG MACHINE.
BIG MACHINE shot the spots over the course of a weekend in various locations around Southern California.
Client: Ubisoft Creative Director: Ken Carlson Directors: Chuchie Hill / Ken Carlson
Senior Producer: Matt LeBoeuf Art Director: Ming-Shian Wang
THE SPLIT
SPOT FOR WINSTAR CASINOS
THE SPLIT
SPOT FOR WINSTAR CASINOS
What happens when playing cards battle to win? This spot for agency Ackerman-McQueen and the Winstar Casino answers that question. It isn’t pretty. Actually, it is quite pretty, with its 300 inspired colors, slow motion and epic battle sequences.
Client: Ackerman-McQueen / Winstar Director: Steve Petersen Creative Director: Ken Carlson Producer: Matt LeBoeuf