DISCOVERY – GEICO
BRANDED CONTENT FOR DISCOVERY & GEICO
What happens when the GEICO gecko visits all of the brands at Discovery?
He comes back with lots of behind-the-scenes photos from his favorite shows on networks including: Discovery Channel, TLC, Science, Velocity, Destination America, ID and Animal Planet.
BIG MACHINE created 8 different scrapbook scenarios that juxtapose the gecko’s photos with themed props that relate to each of the networks that he visits. BiG MACHiNE created the CG environments using our new photorealistic workflow allowing for maximum flexibility in changing the props and overall feel of each spot.
Client: Discovery Networks Creative Director: Ken Carlson Art Director: Elizabeth Sternberg Executive Producer: Sean Owolo
Technical Director: Natalie Eagan