Farmers/Nat Geo- Great Human Race


National Geographic and Farmers Insurance weren’t playing brain games with BIG MACHINE when they asked for a sequel to several successful spots that we created for them a year earlier.

This time around Nat Geo wanted to feature “Brain Games” and “Great Human Race” in these integrated spots with Farmers. Building upon the mini-macro world we created for the original spots we evolved the creative to feature more story-based animation.

BIG MACHINE developed the concept of a mechanical word game for “Brain Games” and a natural history diorama hall for “Great Human Race”.

Check out the companion spot for “Great Human Race” here.



Client: National Geographic – Farmers Insurance    Creative Director: Ken Carlson      Art Director: KA Batcha      Executive Producer: Sean Owolo Producer: Crystal Deones