Falling in love is easy, especially if you have the right lighting cues!

This branded content spot for Lifetime + GEICO features a woman with an overactive romantic imagination as part of GEICO's "It’s Easy" campaign.  Director Steve Petersen exaggerated some familiar romance movie tropes to illustrate just how easy it is to fall in love in a Lifetime movie.

BIG MACHINE produced this spot as part of a trio of projects shot back-to-back for A+E Networks. This follows a trio of tremendously successful spots we completed for GEICO and A+E last year.


Client: A&E / GEICO     Director: Steve Petersen      Creative Director:  Ken Carlson

Executive Producer: Sean Owolo      Live Action Producer: Chad Engel     Post Producer: Crystal Deones

Interns:  Daniel Kwon