branded content for geico and animal planet



WINNER:  2012 Promax Gold

BIG MACHINE produced, shot and edited this cross-branded spot for GEICO and Animal Planet.  The spot features the GEICO gecko and the cast of Animal Planet’s “Tanked.”

BIG MACHINE shot the spot in Las Vegas with the cast of “Tanked.”  Director Steve Petersen used a stand-in model for the gecko out of consideration for the gecko’s safety — a consideration necessitated by the use of sharks in the spot.

The gecko was shot separately and integrated into the spot during post production.



Client: Animal Planet / GEICO    Director: Steve Petersen      Producer: Matt LeBoeuf