GEICO / VIKINGS (SHIP)
branded content for geico and history
BIG MACHINE working with GEICO, The Martin Agency and History Channel has produced a series of spots cross promoting GEICO with the new History series “Vikings”.
In the spot GEICO’s popular gecko character is seen traversing the deck of a viking-era ship as he points out the difficulties of mobile phone communication in the 9th Century.
BIG MACHINE Creative Director Steve Petersen directed this spot with a full cast of larger than life actors and a ship that BIG MACHINE built on a soundstage in Los Angeles. A fully CG version of the ship was also built and used for exterior shots of the ship.
Client: History / GEICO Director: Steve Petersen Senior Producer: Matt LeBoeuf
Art Director: Ming-Shian Wang