branded content for geico and history


BIG MACHINE working with GEICO, The Martin Agency and History Channel has produced a series of spots cross promoting GEICO with the new History series “Vikings”.

In the spot GEICO’s popular gecko character is seen traversing the deck of  a viking-era ship as he points out the difficulties of mobile phone communication in the 9th Century.

BIG MACHINE Creative Director Steve Petersen directed this spot with a full cast of larger than life actors and a ship that BIG MACHINE built on a soundstage in Los Angeles.  A fully CG version of the ship was also built and used for exterior shots of the ship.



Client: History / GEICO  Director: Steve Petersen      Senior Producer: Matt LeBoeuf

Art Director: Ming-Shian Wang