When you’re an expert marksman, hunting games are easy!

This branded content spot for History + GEICO features an overzealous gamer as part of GEICO's "It’s Easy" campaign.  Director Steve Petersen shot this spot in an actual arcade in Los Angeles, complete with classics such as Street Fighter and Dig Dug. Of course we couldn’t use those, so our design team came up with their own fake hunting game — politically correct of course, with no animals harmed.

BIG MACHINE produced this spot as part of a trio of projects shot back-to-back for A+E Networks. This follows a trio of tremendously successful spots we completed for GEICO and A+E last year.


Client: A&E / GEICO     Director: Steve Petersen      Creative Director:  Ken Carlson

Executive Producer: Sean Owolo      Live Action Producer: Chad Engel     Post Producer: Crystal Deones

Animator: Sam Winkler

Interns:  Daniel Kwon