XBOX ONE / TOP GEAR
BRANDED SPOT FOR HISTORY & MICROSOFT
How do you promote one of the most realistic driving games ever made for the new Xbox One? You get the guys from Top Gear and have them take the game for a spin.
History Channel selected BIG MACHINE to produce, shoot and edit this branded content spot promoting Top Gear and the new game Forza Motorsports 5 for Xbox One.
BIG MACHINE director Steve Petersen worked with Top Gear hosts Tanner and Rut to create a fun, energetic and real feeling spot showcasing some of the features of this hyperrealistic game.
This spot was a great opportunity to use the latest in gaming technology combined with BIG MACHINE’s next generation production technology.
BIG MACHINE has created a variety of branded content spots for History, including: GEICO, Indian Motorcycle and Subway.
Client: History / Microsoft Producer: Sean Barney
Editors: Brian Avenet-Bradley / Steve Petersen / Ken Carlson