NAT GEO / PÜR MINERALS
BRANDED CONTENT FOR NAT GEO WILD & PÜR MINERALS
This National Geographic Wild spot features runway models, big cats and a great cause.
Big cats are disappearing at an alarming rate and National Geographic and Pür Minerals have teamed up to raise money to help save these majestic creatures.
BIG MACHINE director Steve Petersen recreated an African Savanna in So-Cal to promote an exclusive line of beauty products from Pür Minerals created to raise awareness about big cats.
BIG MACHINE always pounces at an opportunity to create unique branded content.
Client: Nat Geo/Pür Minerals Director/Creative Director: Steve Petersen
Head of Production: Erin Kalkauski
Technical Director: Natalie Eagan Assistant Editor: Spencer Agnew