NIKE LOS FEARLESS
BRANDED CONTENT FOR NIKE
BIG MACHINE has created a unique visual immersion experience for the 2011 NBA All-Star Game and Nike.
Agency Sandy Montana approached BIG MACHINE to work on this first in the US quad-dome visual projection system. The dome was constructed at the intersection of Hollywood & Vine for the weekend of the All-Star game. Lucky visitors were able to experience interactive shopping displays and exclusive Nike short films projected on the walls of this 2-story high, four section dome.
BIG MACHINE handled editorial and design/animation duties on the short films and animated wallpaper. 7 HD projectors were used to create a full panoramic presentation of the work that could be viewed from the inside as well as outside.
FULL PANORAMIC PROJECTION
THE DOME AT HOLLYWOOD & VINE
Client: Sandy Montana / Nike Creative Director: Ken Carlson Producer: Joyce Walker