Wendy's- Finding Bigfoot

branded content for Wendy's and Animal Planet



Wendy’s and Animal Planet tracked BIG MACHINE down to create a new cross-branded spot highlighting the cast of “Finding Bigfoot” and Wendy’s.  BIG MACHINE’s Steve Petersen directed the spot featuring 4 cast members who are on a journey to find Bigfoot and satisfy their hunger.

Distracted by the temptation of a Dave’s Hot & Juicy burger, the four humorously miss an opportunity to follow the ever elusive Bigfoot.

The spot was shot on location in New Jersey where there were multiple sightings of Dave’s Hot & Juicy burgers.

This is the second cross-branded spot that BIG MACHINE has created for Animal Planet.  Check out our GEICO / Animal Planet spot which won a Promax Gold here.



Client: Animal Planet / Wendy’s    Director/Creative Director:  Steve Petersen      Senior Producer: Matt LeBoeuf